With 15 years of professional experience, my journey spans from educational management to digital product management. I am currently Sr. Product Manager at Serasa Experian, with experience in product strategy, innovation, and the use of Generative AI to solve complex problems and generate positive impact. I am passionate about transforming lives through innovative solutions, always focused on improving user experience.
Vision definition, roadmap, and prioritization based on data and user feedback
Implementation of solutions with Azure OpenAI, Copilot Studio, and API integration
Effective communication with technical teams, executives, and external clients
Scrum, Kanban, and innovation frameworks like Design Thinking and Lean Startup
Data-driven decision making based on metrics, KPIs, and user behavior analysis
Experience in platform transitions with focus on customer experience
Serasa Experian
In the context of ClearSale's acquisition by Serasa Experian, leading the strategy for unifying the fraud prevention portfolio.
ClearSale
Leadership in fraud detection products, Generative AI implementation, and migration from legacy platforms to modern cloud architecture.
Cogna
Development of digital assessment models, virtual learning environment construction, and gamification of the academic journey.
Kroton Educacional
Management of educational products for thousands of students, with focus on assessment processes and development of innovative teaching materials.
Educational Institutions
Leadership of different teams in educational institutions, management of pedagogical projects, implementation of active methodologies, and monitoring of different educational indicators.