In the context of ClearSale's acquisition by Serasa Experian, leading the strategy for unifying the fraud prevention portfolio, consolidating different services into a single, cohesive interface, with a central focus on harmonizing the customer experience.

Project Description

Leading the strategy for unifying the fraud prevention portfolio, consolidating 15 services (fraud score, biometric analysis, background check, among others) into 2 integrated portals with a single interface. Using Artificial Intelligence to eliminate friction in the integration journey, the project transforms the operational complexity of the merger into smooth and intuitive navigation. With 5 types of dashboards serving more than 3K monthly users, the focus is on ensuring an exceptional experience aligned with the new unified brand identity, connecting the combined portfolio of two leading fraud prevention companies in the Brazilian market.

As Product Manager, I led the development, proof of concept (PoC), and implementation of a chatbot based on generative AI to optimize internal processes and improve service efficiency at ClearSale.

Project Description

The goal was to identify and develop the best solution to optimize service for IT, Support, Growth, and CSM teams, creating an efficient and scalable chatbot. We conducted a comparison between different AI platforms (Microsoft Copilot Studio vs Azure OpenAI), considering performance, scalability, and cost. We developed ChatPDT and Alana with a low-code approach for easy customization and integration with Databricks and knowledge bases.

References

Business Plan | Azure OpenAI | Copilot Studio

Responsible for the evolution of the Batch Query functionality, modernizing and expanding its capacity within the Data Trust Platform.

Project Description

The functionality allows asynchronous processing of large volumes of records for clients who cannot perform queries via API. The migration to PDT resulted in greater efficiency, better performance, and service modernization, significantly increasing customer satisfaction through scalable cloud architecture.

References

Batch Query | Backtest

Leadership in the migration process of legacy products to the new Data Trust Platform (PDT), optimizing customer experience and modernizing infrastructure.

Project Description

Developed a segmented strategy for migrating Data Trust, Digital Onboarding, Mobile Trust, and Financial Fraud Radar to the new PDT. The transition flow coordination focused on proactive communication with clients, ensuring a smooth and satisfactory migration experience, as well as substantial improvements in infrastructure and performance.

References

Client Migration

Leadership of the "PT Gamification" initiative focusing on inserting gamification elements into students' academic journey, providing a more engaging and motivating experience.

Project Description

Identified challenges related to student engagement and developed a solution that integrates badges, rankings, and points to improve the assessment process. Used agile methodologies and the Theory of Change to structure MVPs and iterate quickly, resulting in increased engagement and better student retention indicators.

References

Gamification

Development and implementation of the "Assessment Model," a set of innovative actions to improve Kroton students' learning, using digital technologies.

Project Description

Developed digital assessment models for online, in-person, and hybrid courses, monitoring performance indicators such as ENADE. Adapted the model for adult education and graduate programs, providing a personalized and effective assessment experience that significantly improved academic results.

References

Assessment Model